I help leadership teams make better decisions faster.
My background spans product design, engineering, and executive leadership at both high-growth technology companies and hospitality-led retail businesses in Brooklyn. I love helping boards and leadership make better product, customer, and growth decisions by applying design thinking to real business constraints, especially during founder-to-scale transitions.
Experience
Yerba Buena Cobble Hill — COO
2024–Present Yerba Buena Brands — Founder & CEO
2022–Present Air — Head of Product & Design
2022–2023 Slack — Staff Designer, Platform Lead, Design Manager
2013–2021 LinkedIn — UX Designer
2013–2014 Squarespace — Product Designer, Design Engineer
2011–2013 Education
Stanford University B.S. Engineering (Product Design)
Georgia Tech Graduate CS Coursework
In the Boardroom
How I Contribute
- Customer experience as strategy
- Product and business design at the organizational level
- Helping founders evolve decision-making as complexity increases
- Translating vision into systems that scale
Problems I Help Solve
- Strategy not translating into customer behavior
- Growth increasing complexity faster than clarity
- Digital initiatives disconnected from the core business
- Customer experience discussed but not designed into decisions